Before
Build the buzz
- Announcement content in the weeks before doors open
- Your booth number, stand and reason to visit — findable
- Existing clients and prospects get an active reason to stop by
StartAutomate.ai/ExpoFlow
Before. Between. After.Always visible.Protect your investment.
- Human-researched briefs — your show, your category, your buyers
- A person reads and edits every line before it publishes
- One sample post, researched for your next show, before you commit
Before
Build the buzz
Announcement content in the weeks before doors open.
Between
Stay findable
Search-optimised posts between show cycles.
After
Capture the momentum
Recap content in the post-show research window.
StartAutomate.ai/ExpoFlowThe problem
The booth comes down. So does your visibility.
Same spend. Same build. Same team. But once the aisles empty, one exhibitor is still being found — and the other has vanished.
8 wks before
4 wks before
SHOW
2 wks after
6 wks after
12 wks after
Unmanaged, attention spikes for three days and is gone within a month — same spend, no return once the show ends.
StartAutomate.ai/ExpoFlowWhat ExpoFlow is
A content system built around your exhibition calendar.
Not a general content retainer. ExpoFlow works to your show dates, so your name is doing something in all three windows — not just the middle one.
Between
Stay findable
- Steady, search-optimised posts between show cycles
- You don't disappear from search between events
- Compounding presence rather than an annual spike
After
Capture the momentum
- Recap content published into the post-show research window
- Current, credible material for buyers still deciding
- The show's story stays alive for weeks after teardown
Before. Between. After. Always visible.
StartAutomate.ai/ExpoFlowThe return
What that visibility actually gets you.
Not impressions. Four concrete things that change what your booth is worth.
Qualified foot traffic
People who saw the announcement arrive looking for you specifically — instead of your booth depending on whoever wanders past.
Warmed-up contacts
Clients, prospects and partners get a reason to visit — turning a passive “we're exhibiting” into a booked conversation.
The “still deciding” window
Most buyers don't decide at the booth. They research afterwards — and find something current instead of a stale page.
A longer shelf life
Search content keeps working for months. Your presence at the show outlives the show by a wide margin.
StartAutomate.ai/ExpoFlowHow it works · Hands-off by design
Five minutes of your month. That's the whole ask.
Everything after the intake happens without you touching it — starting with the research.
You send updates
A short form — what's new, any photos, which shows are coming. Five minutes, not a meeting. If you'd rather not, we pull from your existing channels and press.
A person does the research
Someone reads the show's exhibitor list, the category press and what buyers are actually searching, then writes the brief. Nothing starts from a blank prompt.
We write and edit it
Written from that brief, matched to your brand voice, optimised for real search terms — and read back by an editor before it goes anywhere.
It publishes on your schedule
Timed to your show dates — pre-show, show week, post-show. You see it, we handle it.
Research first, writing second — and nothing goes out unread. No blog on your site? We build the page during onboarding — or publish to LinkedIn instead. Either way it's handled.
StartAutomate.ai/ExpoFlowBrand voice & quality control
Nothing publishes without a person and your approval.
We use good tools to move fast. A person does the research, sets the brief and reads every line — the tools never speak for your brand unsupervised.
Brand onboarding
You share tone, guidelines and a few examples of writing you like. We build to that, not to a template.
Researched, then human-reviewed
Every post starts from a researched brief and is read and edited by a person against your guidelines before it goes near a publish button.
First post is an approval draft
You sign off on the first piece before anything becomes hands-off. If it's not right, it doesn't run.
Feedback compounds
Anything you flag folds straight into the next month. The voice gets more like yours, not less.
New supplier, established brand? Start with one approval draft. You've committed to nothing until you've read it.
StartAutomate.ai/ExpoFlowPlans
Pick the shape that fits your show calendar.
Exhibiting once this year? Take the bounded show cycle. Exhibiting all year? Go monthly. No long-term contract either way.
Show Cycle
$1,290one-off · 3 months
- Researched for a single exhibition
- Pre-show, show week, post-show
- Ends when your cycle ends
- No subscription, no renewal
Basic
$229per month
- 3–4 researched posts a month
- On-page SEO
- Published to your site
- Blog page setup included
Growth
$449per month
- 6–8 researched posts a month
- Pre-, post- & between-show mix
- Social snippets from each post
- SEO + internal linking
Premium
$799per month
- 10–12 researched posts a month
- Full keyword strategy
- Monthly performance report
- Priority scheduling around shows
Set against a booth investment measured in tens of thousands, this is the line item that protects the rest. Quoted in USD. Invoiced in EUR, GBP or AUD on request. Cancel any monthly plan at any time.
StartAutomate.ai/ExpoFlowProof & reporting
You don't have to take our word for it.
Start with something you can read before you commit — and get numbers you can take to a budget review after.
Monthly report — what Premium reports back
Organic traffic
Month over month.
New enquiries
Attributed to content.
Search terms gained
Ranking for the show & category.
Reported as your own numbers — not a case study from someone else's show.
Before you commit
The risk sits with us
- One sample post, researched and written for your brand and your next show — before you sign anything
- The first live post goes out only after you approve it
- Month-to-month, or a bounded show cycle. No lock-in either way
StartAutomate.ai/ExpoFlowWhere it fits
Built for the show floor, and for what comes after it.
The exhibitor's version of the story, plus the automation work ExpoFlow sits alongside.
StartAutomate.ai/ExpoFlowFAQ
Good to know.
Is this written by AI?
A person researches the show, the category and the search terms, writes the brief, and edits every post against your brand guidelines before it publishes. We use good tools to move quickly, but nothing goes out unread and the first post is an approval draft you sign off.
We already have a marketing team. Does this replace them?
No. ExpoFlow covers the exhibition-specific content that is first to slip when show prep takes over the calendar. Your team keeps the brand, the campaigns and the day-to-day; we run hardest exactly when they are busiest.
Our site does not have a blog. Is that a problem?
No. We build the blog page during onboarding at no extra cost, or publish to LinkedIn and your own channels instead. Either route, you own everything we produce.
How much of our time does this take each month?
About five minutes: a short form covering what is new, any photos, and which shows are coming up. If you would rather send nothing, we pull from your existing socials, press and show listings and you just review what we made.
We only exhibit once a year. Do we have to commit to a monthly plan?
No. The Show Cycle plan is a bounded one-off covering the three months around a single exhibition, with no subscription and no renewal. Monthly plans can be cancelled at any time.
Next steps1 2 3
Let's fix this before your next show.
Setup takes less than a week. The first post can be in your inbox this one.
Share your brand & show dates
Guidelines, tone, and which exhibitions are coming up.
Read one post before you commit
A person researches your next show and we draft from it. Nothing goes live without your sign-off.
We take the cycle from there
Published on schedule, before and after every show. Hands-off.
Before. Between. After. Always visible.Protect your investment.
ExpoFlow is the trade-fair practice of StartAutomate.ai — researched by people, published on your show calendar.